Kevin is known for his hacking action that horrendous enough in United States, and is “the most wanted computer criminal in United States history.” The story of his life was filmed 2 times by Hollywood, with the title ‘Takedown‘ and ‘Freedom Downtime‘.

Kevin launch his hacking action for the first time against transportation system in Los Angeles. After successfully penetrated the ‘punchcard’ system (card bus), he then can use the bus for free. Next action is Kevin penetrated the phone system, in which he can use the long distance telephone service for free.

Kevin had hacking on:
- DEC (Digital Equipment Corporation) system
- IBM Mini Computers at ‘Computer Learning Center Los Angeles’
- Hacking system of Motorola, NEC, Nokia, Sun Microsystems and Fujitsu Siemens
- Tricking FBI

Kevin eventually be caught and the imprisonment of 5 years. Emergent himself in 2000. Once free, he was not allowed to use a telecommunications device and phone until 2003. After Kevin claim his rights in court, finally he allowed to use computer and communications equipment. Kevin is currently working as a computer security consultant.

2. Adrian Lamo (born 1981)

Adrian is a journalist and a ‘gray’ hacker (can be good, can be evil), especially known in a series of computer hacking on network that have high security level.

He started to known after successfully penetrate The New York Times and Microsoft computer systems in 2002 . He is also known as a hacker that can identify deficiencies in the company’s computer network security that’s included in the list of ‘Fortune 500 companies’ and then let they know the weaknesses that he found.

The case was examined by FBI for 15 months, after the New York Times reported the existence of a system that has been hacked. Finally, in 2003 Adrian known as the cause. Adrian was hiding a few days, and finally surrender himself to FBI in 2004.

Adrian eventually have to serve a sentence ‘house arrest’ by her parents, and 2 years probation with a fine of about $ 65,000. Adrian is also believed to tried to penetrate the computer systems Yahoo!, Sun Microsystems, Bank of America, and Citigroup, by exploiting the rift security.

3. Jonathan James (born 12 December 1983)

James is a youngest American that got penalties for cyber crime. In the age of 16 he was sent to prison because he has hacked the site of United States defense department.

He admitted that hacking is a challenge and is one of solitary joy. James also successfully steal (download) NASA software worth of $ 1.7 million U.S. dollars in 1999. NASA forced to shut down their server and system, consequences of James hacks for three weeks. And after that, NASA spent costs about $41,000 to fix their hacked system.

6 months after James hacked NASA, he then arrested in his home by local police at 6 am. He was 6 months imprisonment because he’s under age, and trial punishment ‘house arrest’ until his 21 years age. During that, James is not allowed to interact with computer for any reason.

James died on 18 May 2008, there is no information on what caused the death.

Hoax spreads via anywhere; e-mail, bulletin board, social bookmarks, chats/messenger, SMS, etc. To know how exactly hoax is different with spam, now let’s learn a little bit of how to make hoax. This is for example and education only.

Steps to Create Hoax:

1. Choose a Unique Topic

The topic can be vary, computers associated is not required. It can be about healthy, finance, humanity, or even about weather. Let’s try a simple things. For example, let’s choose about “mouse” that we use on our PC.

2. Find a “Problem”

We had chosen topic about “mouse”. Now we have to find a problem which is at least can makes people wonder and trying to tell their friends later. For example:

“The usage of optical mouse can cause cancer”

How’s that? Not bad. Ok, now let’s move to the next step:

3. Create the “fake fact”

Try to use famous scientific terms, and don’t forget to give some additional datas in numbers. Let’s say:

“The comfortable of optical mouse in fact has a dangerous side-effect. Three years since it’s launched by Microsoft, many abnormality cases has been found on users hands due to the radiation that emerged by optical mouses. The optical mouses transmitting high-frequency electromagnetic’s wave to it’s surfaces underneath. The frequency level is higher than on cellular phones.

The effect of mouse radiation will be more on low-quality products, because good products have a better shield to protect our hands.

It has been widely known that our hands or feet’s palm is the center of body’s nerves. The mouse radiation that is felt by our hand’s palm can cause a fatal effect for health; according to WHO reports, the optical mouse radiation is 5 times bigger than cell phones radiation’s. But the mouse radiation will be more dangerous because it continuously held by users while works with their PC.”

4. Don’t forget to add some well-known company’s name.

“WHO, GreenPeace, and CNN has stop the usage of optical mouses for their entire offices, while Microsoft and IBM pour fund about blablabla $ to cooperate for make another saver pointing device.

The biggest hardware industries in China and Taiwan trying to cloak this news. In fact, the circulating optical mouses in market today is produced by low-quality brands, because it is the remaining products from the big industries that have been stopped their sales.”

5. Give another “sucks” solution

“Therefore, when you work with your PC, try to hold mouse only if needed. Practice to use Hotkeys (Ctrl-c, Ctrl-v for copy paste, etc). Back to use an old ball-mouse model”

Lol.

6. Add some ‘miracle’ words

“Just in case, one of my friend had been suffered on her hand about 2 months ago. Please forward this message to the peoples who you love.”

7. Give ‘forward effect’

A hoax email should be likely been gotten from an exclusive source, or from related mailing list, therefore give “forward effects” to email subject:

“Fwd:[dailyhealth-mail-list]Optical Mouse can cause cancer (URGENT!)”.

Easy enough?
From the explanation above, we can see how easy people can create their own hoax. Therefore, after knowing how to create hoax explained before, we can see the difference between the true news with the fake one. The more people know the characteristic of hoax, the more less junk-mail will be spread on internet.

How to check a news whether its hoax or not?

• Just use your logical. For example hoax on social bookmarks about massive account deletion; “forward this news as a sign that your account is still active, otherwise friendster will delete many accounts due to the excessive amount of data on their server”. How the heck the site like friendster or facebook will delete their user accounts only because they could not provide a bigger capacity for users profile database? It’s clearly hoax.
• If available, try to follow the links or any clue to find the source line of the news, is there any source that can be trusted? This will be difficult to do but it’s worth it.
• Ask your friend who have more competency about that topic of news.
• Search on Google about the validity of the news.
• Visit some hoax-watcher site (a site that specially created to investigate hoaxes and listing all hoax that have been found).

In my opinion, hoax is more evil than spam. People spamming to make money, for their daily-life needs and for their family, even if the way is disturbing other people’s privacy. But people create hoax is only about self-satisfaction: succeeded to tricks the public. Creating hoax won’t make someone getting any money, except a pseudo-joy he got when his/her “work” spreads on Internets and reads by billion users on internet. While thousands of people who works on related industries experiencing profit-losses because suddenly peoples won’t buy their products, thousands of people experiencing fraud/worry/restlessness due to read the hoax.

The social networking is not only for the youth. If you get through some social networks, you will find many famous people and even a president candidate and politicians. The social networks became a potential communication media, that’s why these famous people participate on it. The social networking will make them closer to their target audience.

On the Social networking we allow our personal profile and photos to be accessed by publics, to mention that our personal profile is not privacy anymore. Our profile even will become a marketing tool for ourselves. This indicates that we started to feel of how important to branding ourselves. The info and photos on our social network profile is a tool to impress others and generally we make it as interesting as possible to attract others.

Tom Peters mentioned about the personal branding trends on his article “Fast Company” in 1997. “Not important how old and what is your position, what business do you handle, we all need to understand how important the branding is. We are CEO for our company: Me Inc. To get into the business today, the most important job is to become marketer for a brand named You.” He said.

Many people much more interested about personal branding. This trend become stronger day by day, apart from critics that mention personal branding is just a self-obsession. But “There’s a celebrity inside us”. This words will answered and accommodated with social networking facility.

Personal branding trends maybe connected with reality that the positioning as a brand strategy became more ineffective. Previously, a company can determine, or positioning their brand according to message they extend through media. But today, not the company anymore, but people/users who will determine brand, according to their experience and emotional relationship.

Social networking enables emotional relationship to be tied in, on both real world and cyber world. For example if I add my favorite famous activist and he accept/approve me as his friend list, and then he sends me a short message like “thank you for your attention to our fight for human rights”. Certainly I will very proud and excited. A busy person like him has additional time to send message to me, apart from reality that the message is wrote by his management or team. But I can feel that personal touch, which will add another experience accumulation with the activist.

There is an important feature on social networking, it is testimonial. Testimonial enable us to read how a user in the eyes of his/her friends or family. This testimonial will influence our perspective against that user. In the marketing point of view, testimonial is “product info”. If the “info” is suitable, we will buy the product. If we suitable with info provided on testimonial, possibly we will add the user to our friend list.

The social networking is branding facilitator. Our brand communicated via profile and testimonials from our friends. The supplied personal touch will create and add the experience and emotional relationship with targeted users.

Take a little quiz for me today. Tell me if you fit this description. You got your net account several months ago. You have been surfing the net, and you laugh at those media reports of the information superhighway. You have a red box, you don’t have to pay for phone calls. You have crackerjack, and you have run it on the password file at a unix you got an account on. Everyone at your school is impressed by your computer knowledge, you are the one the teachers ask for help. Does this sound like you? You are not a hacker.

There are thousands of you out there. You buy 2600 and you ask questions. You read phrack and you ask questions. You join #hack and you ask questions. You ask all of these questions, and you ask what is wrong with that? After all, to be a hacker is to question things, is it not? But, you do not want knowledge. You want answers. You do not want to learn how things work. You want answers. You do not want to explore. All you want to know is the answer to your damn questions. You are not a hacker.

Hacking is not about answers. Hacking is about the path you take to find the answers. If you want help, don’t ask for answers, ask for a pointer to the path you need to take to find out those answers for yourself. Because it is not the people with the answers that are the hackers, it is the people that are travelling along the path.

The strange mutation, because of the cyberworld was the world when the imagination was pushed to speed up itself, in connecting the shadow with self-existence (the desire, the passion, the wish to know more far and even also give full rein to and experienced it). The mutation eksistencial that happened because of the cyber world (unreal) dominated the work structure of the thoughts and the free feeling from the level of the complexity and simplicity that differed between one person and the other person who was pointed in the feeling “anxious” that contained the wish to want immediately experience what was imagined, after saw and heard.

And the acceleration of the lust always made thoughts blunt (dull thinking), the ratio has changed by lybido. Consumption of sex in cybersex or video in fact was just the same. Only, cyberspace more often offered heterogenous sex scene that was faster in triggering the lust.

Moreover, if being curious during accessed cybersex was an eksistencial condition when the sexuality imagination also simultaneously touched the most primitive desire of humankind, then don’t be surprised if having a student (that because most accessing cybersex) carried out masturbation in front of the internet monitor. Moreover cyber sex then increasingly became evident in the user’s circle of the internet. By using chatting facilities, they could carry out body relations with the person that was not nearby, only used the words stimulus (dialogue) and helped by the body organ personally. With wrote “do it baby”, “it’s great”, “ughhh”, “oh yesssss”, the cyber strength moved the body desire towards some hyper-reality sexual as though real.

Cybersex then also became means of the sex transaction. Various sorts “bitch” with their action carried out hell copulation, even the price that were offered by them, plus the method contacted them. Moreover, also had the transaction or the pornographic magazine or films, all of them was received obviously if being paid via credit card.

But for the measurement of the adolescent and the standard student, they obtained fantasy and imagination. Because they can not pay the price, moreover users that spent time for hours to internet some of they even to buy ate was difficult. But this is the strength of the world maya that sucked normal people to idiot quickly! That ought to sharpen the ratio, even blunted by closing it with the desire dance. The world cyber despite entertained, evidently also blunted the potential for humanity.

Lybido and the Crisis Eksistencial

The lybido was natural. But, cyberspace as the imagination machine and the fantasy sexual clear will become factor interventive eksistensial condition that come from outside. The maturity of sex was then speeded up. The desire to immediately give full rein to it then must be speeded up. And pragmatic methods were then carried out.

Sex is sex. But capitalism and the commercialization as relations logic between this current humankind made sex not neutral. Sex precisely was the weapon that most potent to defeat the existence of humankind. Sex that being propaganda with fully spirit, so that the cultural order is able easily to be controlled because in libido the awareness of humankind was killed.

Sigmund Freud in a phenomenal manner explained that sex territory and nature subconscious “primitive creature’s congenital” was in the eksistencial domain that was same. If we thought sharply and objectively, then at the time of so we realised what actually happened. Meaning that, what was our thought about is accordance with reality outside us. But when we did not realise, because of being dominated by the desire, then we were indifferent with reality around us, not there is lazy at grasping objective reality but only wanted to grasp himself and to want the enjoyment of the body personally. When having sexual intercourse and especially when arriving to the peak (orgasm), we only rays groaned, bellowed hard, we only think about and felt pain and the enjoyment of the body. We did not realise the world in and around us, the subconscious role that controlled us as well as did not think about the role social. We only returned to the individual as the centre of the world.

Individualism and liberalism as the pillar of the capitalist community indeed could be tied with sexuality that went straight propaganded by the market and the media. Cyberspace then radicalised the development of subconscious nature. Uptil now, discussions about sex in the developing community currently apparently had not been related to the aspect social-productive, but precisely often carried ideological-moralist then. In fact we have “be left behind by train” to discuss this matter, and the moral debate can not crush the market machine that was decorated and was adorned by the product, sex, money in commodification related, that is the pillar of the capitalism order (the free market).

*** Start ***

This is a transcript of the worlds dummest hacker on an IRC channel. The original can be found here: http://www.jellyslab.com/~bteo/hacker.htm

The comments are not mine, they belong to the original poster of the dialogue.

quote:

* bitchchecker (~java@euirc-a97f9137.dip.t-dialin.net) Quit (Ping timeout#)
* bitchchecker (~java@euirc-61a2169c.dip.t-dialin.net) has joined #stopHipHop
[bitchchecker] why do you kick me
[bitchchecker] can’t you discus normally
[bitchchecker] answer!
[Elch] we didn’t kick you
[Elch] you had a ping timeout: * bitchchecker (~java@euirc-a97f9137.dip.t-dialin.net) Quit (Ping timeout#)
[bitchchecker] what ping man
[bitchchecker] the timing of my pc is right
[bitchchecker] i even have dst
[bitchchecker] you banned me
[bitchchecker] amit it you son of a bitch
[HopperHunter|afk] LOL
[HopperHunter|afk] shit you’re stupid, DST^^
[bitchchecker] shut your mouth WE HAVE DST!
[bitchchecker] for two weaks already
[bitchchecker] when you start your pc there is a message from windows that DST is applied.
[Elch] You’re a real computer expert
[bitchchecker] shut up i hack you
[Elch] ok, i’m quiet, hope you don’t show us how good a hacker you are ^^
[bitchchecker] tell me your network number man then you’re dead
[Elch] Eh, it’s 129.0.0.1
[Elch] or maybe 127.0.0.1
[Elch] yes exactly that’s it: 127.0.0.1 I’m waiting for you great attack
[bitchchecker] in five minutes your hard drive is deleted
[Elch] Now I’m frightened
[bitchchecker] shut up you’ll be gone
[bitchchecker] i have a program where i enter your ip and you’re dead
[bitchchecker] say goodbye
[Elch] to whom?
[bitchchecker] to you man
[bitchchecker] buy buy
[Elch] I’m shivering thinking about such great Hack0rs like you
* bitchchecker (~java@euirc-61a2169c.dip.t-dialin.net) Quit (Ping timeout#)

What happened is clear: That guy entered his own IP-Adress in his mighty Hack-Tool and crashed his own PC. This way, the attack on my PC was a failure. I was already starting to think that I did not have to worry, but a good hacker never calls it a day. Two minutes later he returned.

quote:

* bitchchecker (~java@euirc-b5cd558e.dip.t-dialin.net) has joined #stopHipHop
[bitchchecker] dude be happy my pc crashed otherwise you’d be gone
[Metanot] lol
[Elch] bitchchecker: Then try hacking me again… I still have the same IP: 127.0.0.1
[bitchchecker] you’re so stupid man
[bitchchecker] say buy buy
[Metanot] ah, [Please control your cussing] off
[bitchchecker] buy buy elch
* bitchchecker (~java@euirc-b5cd558e.dip.t-dialin.net) Quit (Ping timeout#)

There was a tension in the room… Would he manage, after these two failures, to crash my PC? I waited. Nothing happened. I felt relieve… Six minutes passed by until he prepared the next wave of attack. Being a Hacker, who usually cracks whole data centers, he knew what his problem was now.

quote:

* bitchchecker (~java@euirc-9ff3c180.dip.t-dialin.net) has joined #stopHipHop
[bitchchecker] elch you son of a bitch
[Metanot] bitchchecker how old are you?
[Elch] What’s up bitchchecker?
[bitchchecker] you have a frie wal
[bitchchecker] fire wall
[Elch] maybe, i don’t know
[bitchchecker] i’m 26
[Metanot] such behaviour with 26?
[Elch] how did you find out that I have a firewall?
[Metanot] tststs this is not very nice missy
[bitchchecker] because your gay fire wall directed my turn off signal back to me
[bitchchecker] be a man turn that shit off
[Elch] cool, didn’t know this was possible.
[bitchchecker] thn my virus destroys your pc man
[Metanot] are you hacking yourselves?
[Elch] yes bitchchecker is trying to hack me
[Metanot] he bitchchecker if you’re a hacker you have to get around a firewall even i can do that
[bitchchecker] yes man i hack the elch but the sucker has a fire wall the
[Metanot] what firewall do you have?
[bitchchecker] like a girl
[Metanot] firewall is normal a normal hacker has to be able to get past it…you girl^^
[He] Bitch give yourself a jackson and chill you’re letting them provoce you and give those little girls new material all the time
[bitchchecker] turn the firewall off then i send you a virus [Please control your cussing]er
[Elch] Noo
[Metanot] he bitchchecker why turn it off, you should turn it off
[bitchchecker] you’re afraid
[bitchchecker] i don’t wanna hack like this if he hides like a girl behind a fire wall
[bitchchecker] elch turn off your shit wall!
[Metanot] i wanted to say something about this, do you know the definition of hacking??? if he turns of the firewall that’s an invitation and that has nothing to do with hacking
[bitchchecker] shut up
[Metanot] lol
[bitchchecker] my grandma surfs with fire wall
[bitchchecker] and you suckers think you’re cool and don’t dare going into the internet without a fire wall

He calls me girly and says only his grandma would use a firewall. I know that elder people are much more intelligent then younger, but I couldn’t let that rest. To see whether he really is a good hacker I lie and let everything as it is. I don’t have a firewall at all, only my router.

quote:

[Elch] bitchchecker, a collegue showed me how to turn the firewall off. Now you can try again
[Metanot] bitchhacker can’t hack
[Black] nice play on words ^^
[bitchchecker] wort man
[Elch] bitchchecker: I’m still waiting for your attack!
[Metanot] how many times again he is no hacker
[bitchchecker] man do you want a virus
[bitchchecker] tell me your ip and it deletes your hard drive
[Metanot] lol ne give it up i’m a hacker myself and i know how hackers behave and i can tell you 100.00% you’re no hacker..^^
[Elch] 127.0.0.1
[Elch] it’s easy
[bitchchecker] lolololol you so stupid man you’ll be gone
[bitchchecker] and are the first files being deleted
[Elch] mom…
[Elch] i’ll take a look

In panic I started the Windows Explorer, my heart beating faster. Had I under-estimated him?

quote:

[bitchchecker] don’t need to rescue you can’t son of a bitch
[Elch] that’s bad
[bitchchecker] elch you idiout your hard drive g: is deleted
[Elch] yes, there’s nothing i can do about it
[bitchchecker] and in 20 seconds f: is gone

Yes, true, G: and F: were gone. Did I ever have them? Doesn’t matter, I did not have time to think, I was scared. bitchchecker was comforting me with a music tip.

quote:

[bitchchecker] tupac rules
[bitchchecker] elch you son of a bitch your f: is gone and e: too

Drive E:? Oh my god… All the games are there! And the vacation pictures! I instantly take a look. Everything still there. But the hacker said it was deleted….Or isn’t it happening on my computer?

quote:

[bitchchecker] and d: is at 45% you idiot lolololol
[He] why doesn’t meta say anything
[Elch] he’s probably rolling on the floor laughing
[Black] ^^
[bitchchecker] your d: is gone
[He] go on BITCH

The guy is good: My CD-drive is allegedly deleted! Bitchchecker turned my ancient disk sucker into a burner! But how did he do this? I’ll have to ask him. Some encourage him. He himself is giving advice how to avoid the disaster on my hard drives.quote:

[bitchchecker] elch man you’re so stupid never give your ip on the internet
[bitchchecker] i’m already at c: 30 percent

Should I tell him he’s not attacking my computer?

quote:

* bitchchecker (~java@euirc-9ff3c180.dip.t-dialin.net) Quit (Ping timeout#)

Too late… It’s 20:22 when we get the last message of our hacker with the alias “bitchchecker”. We see that he has a “Ping timeout”. We haven’t seen him since then… must be the Daylight Saving Time.

*** End ***

I went up to a college this summer to look around, see if it was where I wanted to go and whatnot. The guide asked me about my interests, and when I said computers, he started asking me about what systems I had, etc. And when all that was done, the first thing he asked me was “Are you a hacker?” Well, that question has been bugging me ever since. Just what exactly is a hacker? A REAL hacker?

For those who don’t know better, the news media (and even comic strips) have blown it way out of proportion… A hacker, by wrong-definition, can be anything from a computer-user to someone who destroys everything they can get their evil terminals into.

And the idiotic schumcks of the world who get a Commodore Vic-20 and a 300 baud modem (heh, and a tape drive!) for Christmas haven’t helped hackers’ reputations a damn bit. They somehow get access to a really cool system and find some files on hacking… Or maybe a friendly but not-too-cautious hacker helps the loser out, gives him a few numbers, etc. The schmuck gets onto a system somewhere, lucks up and gets in to some really cool information or programs, and deletes them. Or some of the more greedy ones capture it, delete it, and try to sell it to Libya or something. Who gets the blame?

The true hackers…that’s who. So what is a true hacker?
Firstly, some people may not think I am entirely qualified to say, mainly because I don’t consider myself a hacker yet. I’m still learning the ropes about it, but I think I have a pretty damn good idea of what a true hacker is. If I’m wrong, let one correct me…

True hackers are intelligent, they have to be. Either they do really great in school because they have nothing better to do, or they don’t do so good because school is terribly boring. And the ones who are bored aren’t that way because they don’t give a shit about learning anything. A true hacker wants to know everything. They’re bored because schools teach the same dulll things over and over and over, nothing new, nothing challenging.

True hackers are curious and patient. If you aren’t, how can you work so very hard hacking away at a single system for even one small PEEK at what may be on it?

A true hacker DOESN’T get into the system to kill everything or to sell what he gets to someone else. True hackers want to learn, or want to satisfy their curiosity, that’s why they get into the system. To search around inside of a place they’ve never been, to explore all the little nooks and crannies of a world so unlike the boring cess-poll we live in. Why destroy something and take away the pleasure you had from someone else? Why bring down the whole world on the few true hackers who aren’t cruising the phone lines with malicious intent?

True hackers are disgusted at the way things are in this world. All the wonderful technology of the world costs three arms and four legs to get these days. It costs a fortune to call up a board in an adjoining stats! So why pay for it? To borrow something from a file I will name later, why pay for what could be “dirt cheap if it wasn’t run by profiteering gluttons”? Why be forced, due to lack of the hellacious cash flow it would reuqire to call all the great places, to stay around a bunch of schmuck losers in your home town? Calling out and entering a system you’ve never seen before are two of the most exhilirating experiences known to man, but it is a pleasure that could not be enjoyed were it not for the ability to phreak…

True hackers are quiet. I don’t mean they talk at about .5 dB, I mean they keep their mouths shut and don’t brag. The number one killer of those the media would have us call hackers is bragging. You tell a friend, or you run your mouth on a board, and sooner or later people in power will find out what you did, who you are, and you’re gone…

I honestly don’t know what purpose this file will serve, maybe someone somewhere will read it, and know the truth about hackers. Not the lies that the ignorant spread. To the true hackers out there, I hope I am portraying what you are in this file… If I am not, then I at least am saying what I think a true hacker should be. And to those wanna-be’s out there who like the label of “HACKER” being tacked onto them, grow up, would ya?

Oh yeah, the file I quoted from… It has been done (at least) two times. “The Hacker’s Manifesto” or “Conscience of a Hacker” are the two names I’ve seen it given. (A file by itself, and part of an issue of Phrack) Either way, it was written by The Mentor, and it is absolutely the best thing ever written on the subject of hackers. Read it, it could change your life.

Spread it around, but don’t change anything please. . .

This fact shows how adhered the association between “search” with brand Google. The results effective for Google. This search engine, although its arrival on the Internet business is later, evidently could drag the domination of the veteran. It could became as the ruler of search engine technology, then continued to attack Yahoo!, the ruler of the business-to-consumer Internet business.

Business Week reported, Google value is around US$120 billion. This figure far exceeded the conventional and digital majority giants company’s value. Time-Warner “only” valuable around US$80 billion, whereas Yahoo! personally only US$60 billion.

Google Success Philosophies
The success Google did not come automatically. The first Google success philosophy is strong self-belief from its duo founder. Anna (2002) mentioned that the self-belief is the key to the first success and the most important thing from everyone or the every company to success.

It seems when Google search engine technology was just found, the duo creator of Google experienced the difficulty to find “angel investor”. Many doors have been knocked on, but no significant answer. An investment legend–Silicon Valley suggested that this technology better be sold cut, with the price some hundred thousand dollar.

The second Google success philosophy is the innovation that never stop. Schumpeter (1925) mentioned this situation as a creative destruction, the situation where the innovation continually developed from the businessmen to create new social harmony, where the company’s status-quo finally must hand over “the throne” to the newcomer.

If Google only stopped at the search engine function, possibly Google won’t be the same at this time. Google is a hungry company that wish to produce non-stop innovation, at least until today. Innovations that not limited in satisfactory ego about technology. The innovation combined with the business aim, looking for the profit, and the company existence. First Google only “rent” searching license, afterward they combined the searching technology with targeted ad. The business scheme then changed. If generally the advertiser must pay in front, Google offers the profit-sharing system. Google paid only if the transactional is available.

The third and last philosophy, success mutual ism. Holden (2005) wrote, the success, both short-term and long-term, exist because of the internal and external successful. The internal success significantly Google must gather between “heart” and “mind” from the personnel organisation to follow the same success road. The external success means the success Google must create positive value added towards their success stakeholders, especially the consumers who are served by Google.