Internet Tech Blog

Googling is a new terms in United States, especially for Internet users. But don’t try to look for the meaning of this terms in the Webster’s dictionary, you would not (or possibly will not yet) find it. Googling means to search. The scope of search not only limited on the Internet, but in a sense of a physical words. This terminology referred to brand Google, a famous search engine.

This fact shows how adhered the association between “search” with brand Google. The results effective for Google. This search engine, although its arrival on the Internet business is later, evidently could drag the domination of the veteran. It could became as the ruler of search engine technology, then continued to attack Yahoo!, the ruler of the business-to-consumer Internet business.

Business Week reported, Google value is around US$120 billion. This figure far exceeded the conventional and digital majority giants company’s value. Time-Warner “only” valuable around US$80 billion, whereas Yahoo! personally only US$60 billion.

Google Success Philosophies
The success Google did not come automatically. The first Google success philosophy is strong self-belief from its duo founder. Anna (2002) mentioned that the self-belief is the key to the first success and the most important thing from everyone or the every company to success.

It seems when Google search engine technology was just found, the duo creator of Google experienced the difficulty to find “angel investor”. Many doors have been knocked on, but no significant answer. An investment legend–Silicon Valley suggested that this technology better be sold cut, with the price some hundred thousand dollar.

The second Google success philosophy is the innovation that never stop. Schumpeter (1925) mentioned this situation as a creative destruction, the situation where the innovation continually developed from the businessmen to create new social harmony, where the company’s status-quo finally must hand over “the throne” to the newcomer.

If Google only stopped at the search engine function, possibly Google won’t be the same at this time. Google is a hungry company that wish to produce non-stop innovation, at least until today. Innovations that not limited in satisfactory ego about technology. The innovation combined with the business aim, looking for the profit, and the company existence. First Google only “rent” searching license, afterward they combined the searching technology with targeted ad. The business scheme then changed. If generally the advertiser must pay in front, Google offers the profit-sharing system. Google paid only if the transactional is available.

The third and last philosophy, success mutual ism. Holden (2005) wrote, the success, both short-term and long-term, exist because of the internal and external successful. The internal success significantly Google must gather between “heart” and “mind” from the personnel organisation to follow the same success road. The external success means the success Google must create positive value added towards their success stakeholders, especially the consumers who are served by Google.